Ginger

In this field, the sanction study is the worst possible response we can give to the expectations of communications executives.
We put together an analysis and recommendations that respect creativity and strategic intentions and open up new horizons.
Of course, the standard and the quantitative benchmarks are the points of reference, the safeguards sought.
Our expertise meets this need:
- By making it possible to decipher and explain the advertising phenomena on which the success of all communication is founded,
- By putting forward and explaining the best methodological options from among all of the existing approaches for communication or image studies.

Brand studies
- Name or brand testing, visual identity or logo testing, image studies, brand basis, awareness studies,
Image studies for companies or institutions
- Awareness studies, image studies amongst its different internal and external audiences,
Communication studies (television, press, poster advertising, point of sale, editorial advertising, etc.)
- Lines of communication testing and research, qualitative and quantitative advertisement pre-testing, advertisement post-testing.