Supporting the collective in optimising their campaigns over a long period of time, evaluating their efficacy and monitoring their effects over time on awareness and image.
Research and validation of brand communication lines
Generating, drawing up and testing consumer insights. And afterwards, testing the campaign projects devised by the agency.
Image appraisal of a media personality
Strengthening image and PR strategies, using several focus groups.
Analysis of company brand capital
Following the merger of two companies, analysing the meanings, values, awareness and potential of each name in order to choose the name of the new company.
Evaluation and optimisation of a new creative format on the radio
In the context of the launch of an advertising serial, analysing the efficacy, pertinence and durability of the new brand codes.
Post-testing of a company event
As a company was celebrating an anniversary, measuring the impact and perception of various actions and messages on the television, in the press, on posters...
Awareness and image study of an international accounting and consulting firm
In the aim to build its communication strategy, measuring the awareness and the perception of the firm and identifying current practices of French companies.
Logo testing for a trade association
Analyzing the evocations and perception of several projects of logo intended to represent the profession.
Monitoring communication in a food collective