Construction of a plan of action for developing customer loyalty
Analysing two alternative plans of action as part of a full-sized pilot, and recommending the best one against all the predetermined indicators.
Analysis of customer sensitivity to multichannel communication
Identifying the attitudes and behaviour patterns of various customer groups towards the brand and its messages. Testing new methods, mediums and ways of communicating with clients.
Pre-testing messages and direct marketing medium formats
In the framework of a strategic company announcement to clients, testing, analysing and recommending the best communication mediums and communication lines.
Pre-testing the new version of a website’s customer area
To develop the use of the website in the context of customer management, analysing all its aspects (contents, lay-out, ergonomics, headings, functionality) to identify areas that can be optimised to allow better handling of customer issues.
Pre-testing a brand magazine’s new formula
Analysing the performance of the magazine in view of the brand objectives, and identifying the lines of optimisation in terms of the lay-out, contents, editorial processing and cover.
Construction of a plan of action for developing customer loyalty