On the basis of several pre-concepts, selecting, nurturing and building the concept of a new magazine.
Appraisal of the website of a public institution and testing of the new lay-out
Carrying out an appraisal of the site’s performance in terms of ergonomics, content, functionality and headings. Researching the lines of development and then assessing the scenarios envisaged.
Testing the logo and new front page of a daily newspaper
Before the project finalisation, analysing the efficacy of the new front page, its strengths and its weaknesses.
Appraisal and optimisation of the newspaper of a regional community
Prior to redesigning the formula, putting together a full appraisal of the publication (lay-out, leader, editorial processing, coverage, etc.) and nurturing the specifications of the editorial consultancy agency.
Appraisal of the image and programme schedule of a television channel
Taking stock of the channel’s image, tone and the programmes on offer according to the opinions of all of its targets: namely, loyal and potential loyal viewers.
Buyer profiling following the launch of a new publication
A study conducted outside the point of sale to establish the profile of buyers and obtain an initial diagnosis of the publication' strengths and weaknesses.
Pre-testing a brand magazine’s new formula
Analysing the performance of the magazine in view of the brand objectives, and identifying the lines of optimisation in terms of the lay-out, contents, editorial processing and cover.
Testing the new price of a daily newspaper
Evaluating the impact of the new pricing policy (impact on image and behaviour patterns) during a pilot period in a test area.
Determining the editorial positioning of a daily news paper in project
Based on the analysis of the target public’s perception of various topics, identifying axes of treatment of these last ones.
Magazine concept testing