Ginger was set up in 2004 with the aim of providing:

• Operational studies, without neglecting the strategic dimension,
• Flexibility in our collaboration structures,
• Constant concern to provide support: rediscovering the essence of our profession, which is consultancy.

Today, Ginger consists of:

• Four areas of expertise:
  • Brand,
  • Communication of brand,
  • Relationship marketing,
  • Media marketing.
• A team of 6 permanent staff, all of whom are directly involved in carrying out the studies,
• About thirty clients, of which about half regularly reaffirm their confidence in us and involve us in their long-term projects,
• A network of favoured partners for statistical processing and telephone, face-to-face and online surveys.

Ginger is Esomar’s member, the world organisation for enabling better research into markets, consumers and societies.
They promote the ICC/ESOMAR International Code of Marketing and Social Research Practice.