Some case studies treated by Ginger

• We apply our experience in editorial research to producers and distributors of written or audiovisual support documentation.
Listening to the questions being asked while being aware of the big changes taking place:
• Rapid development of the free press,
• Development of regional press,
• Opportunities provided by Internet to traditional editors and communication companies,
• Arrival of digital television, new offers for television providers,
• ... We intervene on behalf of our clients ...

In the editorial field

• In support of the editorial project (creation or redesign)
  • Concept testing and research, formula or lay-out testing, front-page or cover testing, logo testing.
• In the editorial appraisal and in researching lines of development
  • Audience and readership studies, programme / schedule appraisal for TV and radio stations, editorial recall testing,

In the field of media marketing

• In the areas of building and maintaining public relations (buyers, listeners, television viewers, subscribers, readers, etc.)
  • Barometers, satisfaction studies, analysis of behaviour patterns and motivation to buy,
• In the different areas involved in marketing the editorial range (price, brand, distribution/circulation, etc.)
  • U&A, market segmentation, typology, price studies, circulation studies, network, etc.

In the field of advertising strategy

• Advertisement recall testing, impact studies, post-tests.

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