Because our objective is first of all to understand, to make sense of and to focus on the issues in order to find pertinent solutions, we do not see the survey techniques as an end, but rather as a means to an end.
The methods
Even though our expertise is not defined solely by our mastery of methodology, that is its source:
- Techniques for collecting opinions and behaviour patterns
- Quantitative techniques (telephone, face-to-face, online, self-administered, etc.),
- Qualitative techniques (focus groups, in-depth interviews, triads, etc.),
- Observation, etc.
- Moderation techniques
- Projective techniques,
- Creative techniques,
- Pedagogical techniques.
- Analysis techniques
- Social psychology,
- Statistics,
- Semiology, lexicology,
- Ergonomics, etc.